entrepreneurial event specialist

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Bringing Your Event Vision to Life with Expertise and Innovation

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From the UK to Australia & back again


Craig Peter White, a seasoned entrepreneur specialising in the event industry, has amassed a decade-long track record of orchestrating a diverse range of events. From high-profile corporate conferences and dazzling product launches to captivating music festivals and impactful charity functions, Craig Peter White's dedication to delivering unforgettable experiences is evident.

In an interview, Craig Peter White expressed his unwavering passion for the field, emphasising his commitment to going above and beyond for each event he curates. He highlighted his personalised approach, collaborating closely with clients to craft bespoke event plans tailored to their objectives and financial considerations.

With a wealth of experience in managing successful event enterprises, Craig Peter White possesses comprehensive expertise in all aspects of event planning and execution. From selecting optimal venues and managing vendors to formulating effective marketing strategies and coordinating intricate logistical operations, Craig Peter White and his team operate with a commitment to excellence.

"We are dedicated to delivering unparalleled service and crafting events that surpass the highest expectations," Craig Peter White stated. Whether it's creating an immersive brand encounter or orchestrating a grand-scale music extravaganza, Craig Peter White tirelessly strives for flawlessness in every aspect, ensuring that each event resonates deeply with attendees.

For those in search of an experienced and dependable partner to bring their event vision to life, Craig Peter White offers his expertise. "Allow my team and me to bring your vision to fruition," he expressed, "as we are poised to deliver exceptional events that captivate, inspire, and enchant. It’s more than just an event, it’s an experience"

Craig Peter White concluded by expressing his team's utmost pleasure in collaborating with clients to ensure the success of their next event.


Introducing Craig Peter White, an accomplished entrepreneur with a remarkable portfolio of business ventures spanning over a decade. With a proven track record of triumphs in diverse industries such as football coaching, events, and e-commerce, Craig is a force to be reckoned with in the entrepreneurial realm.

Hailing from the United Kingdom, Craig has traversed between his home country and Australia, deftly managing his enterprises on both fronts. This globetrotting experience has bestowed upon him a unique perspective on international markets, enabling him to cultivate an astute understanding of what it takes to thrive in a fiercely competitive business landscape.

Throughout his journey, Craig has encountered and surmounted numerous obstacles, demonstrating unwavering dedication to the growth and expansion of his ventures. Firmly anchored in the principles of hard work, commitment, and innovation, he remains at the forefront of his field, perpetually seeking novel approaches to stay ahead of the ever-evolving curve.

Presently, Craig actively steers the course of his enterprises, leveraging his vast expertise and wealth of experience to sustain enduring success. Whether he is imparting his coaching wisdom to young athletes, orchestrating sensational events, or spearheading online product sales, his unwavering commitment to excellence ensures that his customers and clients consistently receive exceptional outcomes.

Prepare to embark on a transformative journey with Craig Peter White, where his relentless pursuit of excellence will elevate your business endeavors to new heights.

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Event Management

My bread and butter. I have been operating my event business since 2015. The range of events I've been to and operated at is pretty incredible. From Sports Days to the Grand Prix, Royal Melbourne Show to the local school fete. I've been a part of events across three continents and there a no signs of slowing down. If you are looking for some support on your next big event, or simply some advice... Reach out. It pays to plan

Small Business Startups

Having gone through this on a number of occasions, there's an abundance of knowledge and ideas I can share and assist with. Wether it's with me or someone else, make sure you arm yourself with a heap of knowledge and a strategy on how to navigate through the startup phase of your business.

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Marketing Strategies

Wether it's for an event, a business launch, or product and/or services launch, marketing is a key fundamental of it's success. Running a small business myself, I know how daunting marketing can be especially when it comes to budgets for campaigns. Let me talk you through some of my low cost effective strategies and how to achieve better results.

Product Import

Something that always get's me excited is receiving those new samples of a new product. I've imported over 500+ different items over the past 10 years and have developed a pipeline which enables me to import almost anything at very low costs. So if you are in the market for a new product or would like to reduce your costs and increase your margins, then let me see if I can help.


Welcome to the world of Amazing Event Hire, formerly known as Aussie Sports Activations, where passion and innovation converge to create unforgettable experiences. Over the years, our journey has encompassed multiple transformations, from our origins as Elite Soccer Coaching to the exhilarating Soccer Stars inflatable hire business, and further expanding into a comprehensive range of sports equipment as Aussie Sports Activations. Now, with an extensive inventory of equipment and services, we proudly introduce the dawn of a new era as Amazing Event Hire.

In addition to our premier hire services, we have embraced a broader vision by venturing into product procurement, both domestically and internationally. Leveraging our strong network in China, we offer a comprehensive end-to-end solution for importing products, allowing us to not only meet your needs but also provide cost-saving opportunities. With our expertise, we confidently assure you of unmatched value when it comes to sourcing and acquiring high-quality products.

But that's not all. Our commitment to excellence goes beyond equipment and procurement. With a Diploma in Business and an Advanced Diploma in Marketing and Communications, we possess the knowledge and skills to craft and execute a myriad of strategies that drive growth and transform ideas into reality. Whether you seek to expand your business or bring a creative concept to life, our expertise is at your disposal.

We value personal connections and collaborative partnerships. So, let's embark on a conversation that will unlock endless possibilities. Together, we can achieve greatness.

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Lets Chat

Venue Sales Management

Utilising my knowledge, experience and skills I am able to assist with strategically operating and selling your venue space. Activating various sites to establish and create an event portfolio


Thank you for bringing the Sportsfest to our community. What a fun week it was. So well received by our communities and feedback has been amazing

Jodi, acting EA to CEO

You have supported the events team at HHC in an invaluable way and we are extremely grateful to have had you involved in this busy event

Eve, Events & Festivals

Such a great summer activity. So much to do and suitable for all ages. We absolutely loved spending the day at the park and would recommend to others

Amelia, IFP Aus Visitor

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Have you got a story? Do you want to help me in my vision to share real life issues with relatable people?

If so, I would love to hear from you. I am always on the lookout for stories that can inspire, educate, or just make people feel less alone. Whether you have experienced something extraordinary or something that many people go through, your story is important and deserves to be heard.

By sharing your story, you can help break down barriers and promote understanding. You never know who might be going through something similar and find comfort in knowing that they are not alone.

So, if you want to be a part of this vision, please don't hesitate to reach out. Your story could make a big difference in someone's life. Let's work together to create a more empathetic and compassionate world.

Contact Me


+61 477 499 740 (WhatsApp)



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+61 477 499 740





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